Our Company

At Robert Frances Group, we understand that selecting the right data center
infrastructure investment for your business can be challenging. With the
rapid pace of technological advancements, businesses are faced with a
myriad of options. Our mission is to simplify this process by analyzing the
financial and operational impact of data center infrastructure investment and
providing a holistic approach to meet your long-term goals. We have been
guiding businesses through the complexities of data center infrastructure
investments for over 25 years.

Cal Braunstein
Chairman/CEO and
Executive Director

Mr. Braunstein serves as CEO and Executive Director of Research at RFG. In addition to his corporate role, he helps his clients wrestle with range of business, management, regulatory, sustainability, and technology issues. He has deep and broad experience in business strategy management, cost/benefit analyses, business process management, enterprise systems architecture, financing, mission-critical systems, project and portfolio management, procurement, risk management, sustainability, and vendor management.

Cal also chaired a Business Operational Risk Council whose membership consisted of several top global financial institutions. With more than four decades in the business – ranging from programming to marketing and strategy, to industry analyst, and to research executive – Cal focuses on IT optimization, procurement, and transformation issues. He assists with strategic planning, best practices, cost/benefit analyses (primarily ROI and TCO), financing, messaging, people management, cultural roadblocks, and sustainability. His goal is to help users and vendors make the right decisions and communicate their visions and initiatives in the most positive way possible.

He enjoys outings with family and walking his dog and constant companion, a pointer/black lab mix.

BlahMr. Braunstein, Principal Analyst and Research Director, brings 15 years of business leadership and IT consulting services experience to Robert Frances Group, where he helps clients address business needs with self-funding technologies and growth optimization strategies. He was most recently CEO of Media Lantern, a custom Web application and custom implementation business, where he tripled revenue and led a team in building industry-specific Web publishing solutions atop open source applications. Mr. Braunstein was with Robert Frances Group for more than a decade prior to that, where he authored research in the areas of application service providers, computer pricing and negotiation strategies, environmental issues and corporate social responsibility (CSR), financial models (ROI and TCO), leasing strategies, resource optimization, smartphones, and software as a service (SaaS) strategies. He is a recognized author, speaker, and presenter, and has been consulted by top 100 vendors and IT executives at Fortune 1000 and Global 2000 firms. Areas of expertise include funding optimization, strategic and tactical assistance for marketing development, market analyses, product positioning, and sales methods and training.

Adam Braunstein
Principal Analyst and
Research Director